How to get 200% more Sales?

The “secret” to more conversions is as simple as understanding what the buyer wants. It’s no more a B2B or a B2C strategy to get more leads. It’s about H2H or Human 2 Human interaction that converts more leads. Understanding buyer requirement, the stage where he/she is in and the budget are something’s that are of paramount importance. It’s pretty much easy after that, as, the information you gather acts like a blue print to future success.

1

Here’s a step-by-step analysis of the above model

Customer Segmentation

Customers segment themselves and take no notice of how companies segment their markets. When choosing between competing products and services, customers select the proposition that meets their needs better than any other. To win market share, therefore, a company must ensure that their offers meet these needs better than any other at a price they perceive as providing superior value for money (which does not necessarily mean it has to be the cheapest).

Customer wants to see the “value” in what they are paying for. Example – a company offers unlimited features and charge lower rates when compared to your company or any other competitor. The obvious thing to do is lower your rates and provide the same features, right? NO, it gives you an opportunity to experiment using different components together and provide more value added features that are unique to your business model. Price decrease is NOT the only alternative.

 Reaching Your Customer

 The “Reaching Your Customer” part is a multi-platform approach where you need to understand where your future customer is coming from. Shorter the time taken to figure this out, the better and sooner the results.

2

Conversion Optimization

Website revamp is just one part of conversion optimization. The key to succeeding with conversion optimization is found in understanding visitor engagement. If you don’t know the details (who, how, why) of how people engage with your site today, how can you devise tests that are effective?

Each conversion optimization strategy goes through the following steps:

Analysis- Research- Hypothesis-Design & testing- Implementation

The Engagement

The key to understanding the success of any marketing & web presence strategy is by finding out the engagement achieved by them. The “getting the love back” phase is most important in analyzing the results achieved and comparing it to the earlier results. It’s also a good idea to perform A/B testing for some of the most important marketing campaigns you plan to run. Some of the metrics we follow to understand viewer engagement are-

  • Visitor Loyalty: direct or bookmarked site visits (as opposed to visits from search engines or ads).
  • Subscriptions Initiated: email, print, and mobile signups through website.
  • Content Shares: pages, blogs, videos shared to social networks or emailed.
  • Visitor Promotion: downloaded whitepapers, e-books, etc.
  • Page Views of Mission-Centric Content: one page checkout pages, pricing section, contact us section.
  • Opts-in: Conversion hikes due to particular types of CTA’s, offers, customer stories, etc.

The Nurturing

 3

  • The steps mentioned below describes the lead nurturing part in a step by step manner-
  • Understand leads better – their intent, where they are in the purchase cycle.
  • Classify the leads based on sales readiness.
  • Pass on hot leads to sales.
  • Nurture leads with relevant information.
  • Run personalized lead nurturing campaigns using email marketing solution.

The best way to understand this step by step approach to achieving higher sales is by implementing it or a Beta test for that matter. If you haven’t tried this strategy then you are bound to get far better results. If you have and the results haven’t been as per your expectation then, scale the process to a new level and you will get guaranteed results.

Success with Internet Marketing

Digital Marketing Success

Internet marketing has grown tremendously over the last few years. The sheer number of businesses joining the bandwagon of established businesses is a testimony of the enormous income potential of internet ventures. Though innumerable opportunities abound online, it takes more effort and resources to succeed with internet marketing. In the next section, we shall look at some powerful tips that can help you harness the full power of internet marketing to grow your business.

Know Your Niche

Customer knowledge is the most important thing in Internet Marketing success. Market research surveys are one of the best ways to understand the market you are in, the effect you can bring to the market and also understand how happy the customer is with your services. A thorough market analysis takes care of the first part and for the second we take satisfaction surveys generally called CSI (Customer Satisfaction Index) or CSAT. A satisfaction survey is done by analyzing the most important things that your customer expects from your company compared to that of your closest competitor.

The parameters are set by a small sample out of the population survey (say 10 people) and the next steps involve the rating done by the entire sample population. The CSAT score is one of the key parameters through which your business can be improved. Also, a CSAT score can give you the knowledge about what you are doing right or wrong with your Internet Marketing strategy. It can be as simple as a question like “Where did you come to know about our company?”

Identify your goals

If from the survey you find out that hardly few know about your business then your goal obviously should be to spread the word like wildfire! Before you start creating your marketing plan, it is vital to know the reason why you need the data. There should be a specific question in mind before you proceed with the process. This enables you to set the key performance indicators (KPIs). IF you know your KPI’s, then it becomes easy to stitch a marketing plan around it.

Develop Your Marketing Plan

Will it be a mix of SEO and SEM or predominantly Social Media? A perfect combination is required to build the “perfect” marketing plan. You should know what will work for you and, the understanding of the industry and the customers will help you get there.

The marketing plan should also be a mirror of the brand image that you would like to portray. Are you going in with a hipster appeal or like a gentleman? Your identity will reflect in your sales.

Implement and plot data

Data gathering is a key requirement in understanding whether you plan worked or not. After implementing the marketing plan, your key responsibility should be to closely monitor the progress and the final results. The results will give you an inside view as to why your plan worked or didn’t work. Either way, you learn.

Learn

Numerous plans fail. It’s common. Even the well-crafted plans fail some time. So do you sulk about the results and close down your marketing team or, do you do something about it. If it’s the first one that hits your mind as a probable solution then, there is no use going forward with this article.

Every result is a pathway to improve something that’s being done. At least you did something. That’s a start. If you find out that Social media didn’t work for your brand then analyze why it didn’t work. If the customer analysis showed that Social media did work then, it’s a fault with something you are doing. Change the strategy. Be Agile.

Repeat

Everything has a price attached to it. Success too is not a one night thing. If something is working for you then do it again. Even it’s not giving you conversion or ROI instantly, its doing something for you that is far more important in the initial stages of a business, “Putting the Word Out”.

Internet marketing is not rocket science. It’s a thing that will work if you know the basics of it and have the courage to implement what you “see and feel”, the courage to understand that “You can fail” and the courage to accept “Success without going into the flight mode”.

Open DNS Resolver – The Threat it Poses and Remedies to Prevent Exploitation

An Open DNS Resolver is a DNS server that’s willing to resolve recursive DNS lookups for anyone on the internet.

DNS resolvers that allow requests from all IP addresses and are exposed to the internet can be attacked and used to conduct Denial of Service (DoS) attacks on behalf of the abuser. That means you become a silent facilitator for a large scale attack. DNS amplification attack is a popular form of Distributed Denial of Service (DDoS).

The primary technique consists of an attacker sending a DNS name lookup request to an open DNS server. This is done by spoofing (or faking) the source IP of the DNS request such that the response is not sent back to the computer that issued the request, but instead to the victim.

The open DNS resolver fails to check the query IP address and sends the large DNS cached record to the victim’s IP address. The attack continues as long as the attacker sends the fake queries. It is called “amplification” because spoofed requests demands all known information about the requested DNS zone, the size of the response will be 10 to 20 folds larger. So a large traffic is generated with very little effort.

Do you have an open resolver?

You can do a simple test from your command shell.

dig +short test.openresolver.com TXT @your-vps-ip-address

If it is open, it shows “open-resolver-detected” in response

How to Close an Open DNS:

1.         One method is to limit incoming DNS queries using a firewall.

2.         If you run an authoritative only name server:

Open your DNS server’s main configuration file with a text editor (This example assumes that you have BIND)

vi /etc/named.conf

Add the following line to stop recursion.

options {

     allow-query-cache { none; };

     recursion no;

};

Then restart the name server:

/etc/init.d/named restart

Self Hosted Website Builders vs. Web Hosting Service Accounts

As your Web business grows, you’ll eventually reach a point at which it’s a good idea to switch from a self-hosted site builder to a traditional hosted Web site.

To determine whether you’ve reached this point, you need to recognize the differences between these Web site options:

Quick and Easy Compared to Stable

Self-hosted site builders typically provide you with the fastest, easiest route to a site. They usually do not require any technical knowledge to build (you choose the pre-designed template along with add your word or images), and they are often ready to launch within a day. But these sites can be inflexible and unpredictable. They allow only a fixed number of website pages. They offer a narrow selection of templates and don’t allow you to upload your own pages. Most can’t accommodate the use of complex scripts too.

Whereas, traditional hosting providers like Interserver provide complete flexibility. Create the number of pages you need, upload whatever! It’s up to you.

Scalable and Adaptable 

True Web hosting providers like Interserver lets you build your own Web site, upload pages together with sophisticated functionality, and modify your site in almost endless ways. Hosting companies apportion space over a server (or exclusive by using a dedicated server for major sites) and includes a set amount of data transfer traffic from a computer to the actual host’s server, to help you upload entire internet pages, images, multimedia records, or change present pages. Generally, this flexibility doesn’t come at a cheap price. Expect to spend a monthly payment of $10-$20, depending upon your needs.

But if you are an Interserver customer, you pay just $4. 95 to get a web hosting account!

Consider your Threshold 

Having the future-sense is what makes any business successful. Is your business future-ready? This is the question you need to answer before selecting a self-host website builder. It does not provide you the flexibility to scale up quickly and you will end up losing customers.

A better option is to go for a super saver plan from Interserver and end up having a 10% discount for a year on all our hosting services.

Five tips to Drive Traffic to your Website

Whether you’re looking to start a website to earn money, or you just want to share your opinions with the world, one of the first things you’ll need is traffic coming to your site.  Traffic, or visitors, is really the life blood of any website.  Without it, you may as well just be pulling out an old notebook and writing in your journal.

The problem most new website owners have is that they mistakenly think that if they just go out and publish their articles, videos or other content, people will eventually find it.  The fact is, that is not the case.  You need to go out and actively work at getting your site in front of your desired audience so that they will visit your site.  If they like it, they will keep coming back again and again.  Getting people to visit your site is an essential part of running any page.  Fortunately, when you follow some, or all, of the following tips, you’ll be having visitors in no time.

The following five tips will introduce you to some of the most important, and effective, ways to drive traffic to your site.

Tip #1 – Search Engine Optimization

Search engine optimization, or SEO, is one of the most important ways you can help bring traffic to your site.  SEO is essentially any effort you make to help get Google and the other search engines to find your site, and rank it for specific keywords.  There are billions of searches made on search engines each day,so you just need a tiny number of those searches to return your site on the first page of the results and you’ll have a nice stream of traffic every day.  There are two types of SEO you need to worry about:

On Page SEO

On page SEO is any effort that is done on your site itself.  Things like making sure your site loads fast, having an easy to navigate organizational structure, and adding content that uses the types of keywords that people will search for are all great examples of on page SEO.  The bottom line here is you need to fill your site with high quality content that your visitors will love, and do it in a way that the search engines understand.

Off Site SEO

Offsite SEO is any effort you make away from your site to improve your rankings with the search engines.  This is a huge, and ever changing, concept, but let’s just touch on a few of the most important strategies:

  • Link Building – Getting other sites to link to your page.  This is how people, and search engines, find their way to your site.
  • Social Networking – Having a page on Facebook, Twitter and other sites that is for your website will help search engines see that your site is worth ranking.
  • Local Directories – If your site is targeting a geographically local area, registering with directories like Google Locations and the Yellow Pages is very important.

There is a lot more to SEO than just this.  In fact, there are entire books available that discuss just this concept.  This should be enough to get your feet wet, however; also, remember that it is something you’ll always be learning more about.  SEO is a long term effort that drives traffic over time, so there is no real need to become a master overnight.

Tip #2 – Using Forums

One of the most effective, yet least utilized ways to drive traffic to your website is by using forums.  If you’ve never used them before, forums are websites where people come together to ‘talk’ about a specific topic. There are forums about virtually any topic you can imagine, and they are quite easy to find by simply Googling, “Your Topic Forums.”

Forums will give you two major benefits.  First, you’ll be interacting with a community of people who are interested in the same thing as your site is about.  This will help you to come up with new ideas on what to write about for your site.  Second, you can add a ‘signature’ to your forums posts.  In your signature, you can include a link back to your web page.

When people see the link, they may click on it and find your page.  This is a great way to get visitors to your site who you know are interested in what you have to say.  These links will also be part of your offsite SEO strategy (mentioned above) and help your site get ranked better with search engines.

Tip #3 – Social Media

Social media sites, like Facebook and Twitter, have millions of people on them at all times.  When done properly, you can help encourage some of these people to come visit your site.  The first thing you’ll want to do is set up a page, or account, with each of the major social media sites.  The account should be named the same as your website, and should include a link back to your site. seo2

Once you’ve got your accounts set up, you can post from them on things that are related to your page.  For example, if you have a website about soccer, you can go find public posts about the World Cup and make a quick post from your website’s Facebook account.  When people see it, some of them will click on your ‘name’ (which is the name of your site) and be brought to your site’s Facebook page.

From here, there should be links to all the content you wrote for your site, and other valuable items that will show visitors that they should come to your web page.  This strategy can be used on all the social media sites, and will help to not only drive traffic, but also build up relationships with many visitors.  When it comes to social media, make sure you use more than just Facebook and Twitter.  There are dozens of great social media sites, so try them all and see which ones work best for you.

Tip #4 – Guest Blogging

Another great way to not only get traffic to your site, but targeted traffic is by guest blogging on other websites that are similar to yours.  If there is another site that is made for the type of audience that you want to visit your site, reach out to the page owner and ask if they accept guest posts.  A guest post, or guest blog, is simply content that is written by someone else (you in this case) and posted on their site.

You’ll write up a great post for their site, and at the end of it there will be a ‘bio box’ which contains information about you, and your site.  There will be a link back to your site in this box.  Some sites allow you to add a link in the text of your post, and even have your name at the top hyperlinked back to your page.

The big benefit to guest blogging is that you are getting in front of the exact people who you want to see your site.  If you write a great article, for example, they will see that you offer quality information and will want to visit your page.  If they like what they see, they will keep coming back on a regular basis.

Of course, the links on these related pages are great for your SEO efforts too, so this is another way to ‘double dip’ when it comes to driving traffic.

Tip #5 – Buy Your Traffic

If you really want to bring traffic to your site as quickly as possible, the absolute best option is to buy it.  There are many different ways you can pay to advertise your site, and get hundreds or even thousands of visitors to your page each day.  The best option when it comes to paid traffic is using Pay Per Click (PPC) services.

There are dozens of different PPC providers, but the two biggest are Google and Facebook.  You can pay them a set amount for each person who clicks on your link and visits your site.  When setting up your advertising campaign, you will identify exactly when you want your link to show up based on a number of factors.

For example, with Google AdWords (that’s the name of their PPC program) you can set it so your ad is displayed only to people from one country (or even state, city or zip code) and only when they type in specific searches.  This allows you to drive extremely targeted traffic to your site.  You can do the same type of thing with Facebook ads, and have it displayed only to people who ‘like’ certain things.

Driving traffic using PPC campaigns is typically only done for sites that are made to make money, but they can be useful for anyone.  Just be careful to monitor how much you’re spending to ensure you don’t go over your budget.

Keeping your Visitors Happy

As you can see, getting people to your site doesn’t have to be too difficult, but it does take consistent effort on your part.  No matter how you decide to drive traffic, however, you need to make sure every visitor likes what they see once they get to your site.  If they don’t, they won’t ever come back again and without repeat visitors, it is hard to have a successful page.