In the previous year, the cloud industry hit a major milestone. As clearly indicated by the substantial surge in users and slew of cloud service providers and vendors now available, cloud computing went from being a buzzword to a highly feasible infrastructure widely implemented by large enterprises and small business alike. 2013 also revealed how susceptible cloud users are in terms of security. This year, the cloud industry is definitely going to aim to change that.
What will 2014 hold for the cloud computing? Here are a few predictions:
Greater Emphasis on Data Privacy
The famous NSA scandal in the U.S. coupled with new data-privacy regulations in the EU has turned data protection into a hot button issue. Reportedly, there are countless companies out there that have amplified their drives into new cloud-based services in the wake of the data security scandal. While some see it as a reason to be infuriated, others see it as an opportunity.
Service Providers Finally Seem to Wake Up to the Huge Demand for Cloud
It has been revealed by a survey carried by IBA that the strategic importance of cloud computing to decision makers, like CMOs, CEOs, HR, procurement and Finance executives, is poised to increase from 34% to 72% – leaping over their IT competitors at 58%. Since the public cloud spending is expected to augment over time, more service providers are going to understand the need to enter the market quickly. Demand for cloud computing is likely to accelerate this year since enterprises and other small businesses have started to move production workload to the cloud. Therefore, cloud-service-providers have to create offerings that distinguish against Google and AWS to become attractive to the customers.
More Mobile Usage
The mobile era seems to have arrived, and the cloud is most definitely playing a very significant role in its progression. It does not end with tablets and smartphones. Cloud computing is going to extend to wearable technology and serve as an important platform that aids social and mobile interactions.
More Emphasis on Customer Retention
Since cloud computing has started to become more widely adopted with new, innovative solutions offered by a huge number of companies, cloud computing providers will face stiffer competition in 2014. Therefore, a greater emphasis on the retention of end customers will be required.
Online collaboration is very closely related to mobile cloud computing. Workers, in the recent times, are geographically diverse. Thus, collaborative cloud computing is expected to become increasingly embedded in different business processes.
Cloud computing will continue to grow, prompting countless opportunities for businesses. Who will lead the way? Well, we can’t predict that! Only time will tell.