Storefront control
Manage products, categories, responsive themes, menus, layouts, and storefront content.
Checkout and payments
Run checkout with payment, shipping, invoice, email, coupon, and customer workflows.
SEO and marketing
Use SEO URLs, metadata, sitemaps, analytics, promotions, email templates, and multilingual selling features.
Extensions and data
Use marketplace extensions, import/export tools, event hooks, and customizations as the store grows.