Getting your content picked up on the internet is akin to shouting on top of your lungs in a chock-a-block souk. You may be an expert in a certain subject and able to weave interesting pearls of wisdom but if you are not able to bring people to read it, even great content means nothing. The world we live is driven by information overload. With every ragtag and bobtail sharing their thoughts, ideas and stories, we are filled with a deluge of data and are buried under the barrage of information. Read More
Whether you’re using your website to sell products, make money off of advertisers or you just want to share your message with others, you need to make sure people are constantly coming to your site. There are many options available for driving traffic including SEO, eMail marketing, display advertisements and others. One of the newest, and most effective, options is known as ad retargeting.
The simplest way to explain ad retargeting is to say that this is a concept that identifies people who have been to your site at least once, but then left. Read More
If you own, or are working on starting a website that you want other people to see, you will definitely need to harness the power of social media. In many ways, proper use of social media today is just as important as search engines like Google, and for some sites, it can drive just as much traffic.
While most website owners know that social media is an essential tool, most of them don’t really understand how to put it to good use. In fact, most webmasters make the same common mistakes over and over again, which can dramatically reduce the effectiveness of their social media marketing. Read More
The “secret” to more conversions is as simple as understanding what the buyer wants. It’s no more a B2B or a B2C strategy to get more leads. It’s about H2H or Human 2 Human interaction that converts more leads. Understanding buyer requirement, the stage where he/she is in and the budget are something’s that are of paramount importance. It’s pretty much easy after that, as, the information you gather acts like a blue print to future success.
Here’s a step-by-step analysis of the above model
Customers segment themselves and take no notice of how companies segment their markets. Read More
Internet marketing has grown tremendously over the last few years. The sheer number of businesses joining the bandwagon of established businesses is a testimony of the enormous income potential of internet ventures. Though innumerable opportunities abound online, it takes more effort and resources to succeed with internet marketing. In the next section, we shall look at some powerful tips that can help you harness the full power of internet marketing to grow your business.
Know Your Niche
Customer knowledge is the most important thing in Internet Marketing success. Market research surveys are one of the best ways to understand the market you are in, the effect you can bring to the market and also understand how happy the customer is with your services. Read More
Whether you’re looking to start a website to earn money, or you just want to share your opinions with the world, one of the first things you’ll need is traffic coming to your site. Traffic, or visitors, is really the life blood of any website. Without it, you may as well just be pulling out an old notebook and writing in your journal.
The problem most new website owners have is that they mistakenly think that if they just go out and publish their articles, videos or other content, people will eventually find it. Read More