Getting your content picked up on the internet is akin to shouting on top of your lungs in a chock-a-block souk. You may be an expert in a certain subject and able to weave interesting pearls of wisdom but if you are not able to bring people to read it, even great content means nothing. The world we live is driven by information overload. With every ragtag and bobtail sharing their thoughts, ideas and stories, we are filled with a deluge of data and are buried under the barrage of information.
If you want people to read your content, you need to ensure that you are catching people’s attention. Most people make small mistake and their seemingly good content gets buried under the volley of websites and thus keep people off from reading the good content in offer. One of the best ways to ensure that your content is being read is by ensuring SEO Friendly content. SEO and content go arm-in-arm and if you want to get ahead of your competitors, you must learn how to write exciting and SEO friendly content. Here is a little smattering on the must-know tips to enhance the visibility of your website and to write SEO friendly compelling content.
Write Quality Content
When it comes to writing content, the most important aspect is to write good quality content. You can have all SEO practices in place but if the content is not up to mark, it is bound for failure. Write meaningful content with well-researched and original idea. If you can leverage your industry experts to dish out some uncommon tips and ideas regarding the topic you are writing, and link your own research with a round-up of ideas from other experts, you can churn out content which is bound for success. Remember to choose topics and write content which are user-oriented and engaging.
More often than not, overenthusiastic writers stuff their content with keywords thinking that it would rank higher in search engine. Not only it backfires but most search engines penalize such practices. On top of it, it is a big nuisance for the readers, putting them off your posts for good. Of course it is important to add keywords to your content as it helps readers as well as search engines know what your content is all about but knowing how many keywords to use is what needs to be learnt. Use relevant keywords thoughtfully and sparingly spread across your post’s headline and body. The idea is to use keywords which don’t look stuffed in but give a more natural feel to the content. You could also take advantage of blog tags by tagging relevant keywords for your posts.
The meta-description is more like an advertising face of your posts. It is usually a short description on the search engine ranking page and gives a glimpse of what the post is all about to the viewers. It draws the readers to the website and a compelling, readable meta-description improves the click-through rates of a post which is very important when it comes to writing SEO friendly content. An intelligently woven short one to two liner with interspersed keywords is the key to a successful meta-description.
Write compelling headlines
Headlines are to your posts what promos are to a movie. An interesting headline may translate to more readers. The main role of a headline is to get people to click on the post to read more. An easy to understand enticing headline which projects to educate and inform the readers is the key to a successful content.
It is actually a no-brainer that a user wants to read unique content instead of duplicated ones. It is annoying for anyone in search for a post to be flagged by many different websites with the same content. According to search engines, unique content are the content which don’t replicate too much text from other sources. Ensure that your content is unique by ensuring a well-researched relevant content. You can check the uniqueness of your articles by testing it through plagiarism checker software.
Proofreading is to your posts what ironing is to your clothes. Dirty scrunched up clothes dispel people even if they may be branded and expensive. Similarly poorly written posts with typos and syntax errors can put off your readers off your posts even if the content may be unique or informative. Proofreading is an essential aspect of SEO friendly article.
Make it reader friendly
Make the article reader-friendly after all the reader is at the centre of it all. Use good headlines with sub headings and proper paragraphs with bulleted points for ease of read. Using relevant images to go with the post is also a good way to break text monotony and add entertainment value.
Provide your content and website a competitive edge by engaging these SEO friendly practices.