Tips for improving your eCommerce Store Experience

Posted at October 2, 2015 at 12:10 pm by admin

blog-feature-imagesConstant connectivity, rapidly evolving technologies, and fierce competition has changed the retail world entirely. With almost any product available with a click or swipe, online shopping has become a norm. Today’s consumers are spoilt for choices when it comes to e-commerce websites. With too many options and too little time, today’s consumers are impatient and have increasingly shorter attention span. In order to keep up and ensure that online shoppers buy from your website, you need to grab their attention and keep them engaged while making their shopping experience simple, easy and pleasant. Your visitors will create an impression about your product and services based on their experience with your e-store. Your e-commerce website is a manifestation of your online reputation and you can only influence your customers by ensuring a great experience for them.

Providing positive and memorable experience for your consumers is a sure-shot way to keep your customers coming back for more and to stand ahead from your competitors. Check out some tips on how you can improve your eCommerce store experience for your customers.

Focus on User Experience

Almost every other day, a new e-commerce website gets launched and users are spoilt for choices when it comes to online shopping. How do you ensure that customers come to your website and remain there? The answer to this is by creating ultimate user experience and building trust. A visit to your online store should not feel like a stroll in the marketplace with a lot of noise. But it should feel like a walk into a physical store with maximum visibility and minimum intrusion. Providing the right kind of user experience can be really tricky and you need to ensure that your e-commerce website is built on user experience principles and convey trust.

Improved Usability

A clean, clutter-free, easy on the eyes user interface explaining naturally about the page is what would attract your customers. Your website should have easily accessible menus and navigation bars with organized product pages with high quality photos, descriptions, and pricing. The web pages should be fast loading and the advertisements should be kept to the minimum with minimum popups.

Good Search-ability

The users need to be able to find what they want with few clicks. This can be done by ensuring your website performs well. You can make sure of your website’s performance by warranting that the pages load fast and the navigation bar is kept to the left as studies show that users’ eyes progress from left to right. Offsetting of the search bar in a distinguished colour is also a good idea to draw attention to the search bar. You can also put text inside the search box, such as ‘Search’ or ‘Enter keyword’ with intelligent auto-complete to make the experience even more pleasant for the users. Your search options should be obvious and well organized.

Live Chat

Good and accessible customer service is vital. When customers are on your website and wants to get in touch with you, one of the best ways is through live chat.


Keep your website updated regularly with new and more products, blogs and images. Also, ensure that web content as well as designs are up to date.

Don’t Force Sign-Up

Let your users shop without forcing them to sign up. Many users may not be interested to sign up and some may see the form filling as time consuming and tiresome causing them to quit the website.

One Click Buy

Numerous studies show that most purchases for most e-commerce get aborted in the cart itself before going to the payment process. This can be avoided by adding a one-click buy and keeping the checkout process to a minimum click practise. Allow the purchase of a product without forcing the users to sign-up for your website. Allow multiple payment options with security gateways and offer free shipping on first or bulk purchases. Eliminate checkout distractions by minimizing ads, long forms or too many gateways. One of the best practices is to add a list of checkout steps for your consumer so s/he knows the number of steps required to complete the purchase.

Optimized Product Photos

Unlike brick and mortar shops where people can actually touch and see the product, this is not possible for online stores where the products cannot be observed, touched, seen or felt. To counter this incapability, you should always ensure that you have many high quality photos of your products displayed from various angles. Also, if you deal with stuffs where colours matter, provide options to see the product in different colours. In short, you need to ensure that the user experience is as close to the physical store as possible.

Responsive web design

Today’s customers log into a website through various mediums from laptop, desktop, tablets and smartphones and your website need to function seamlessly in all medium if you want your users to stick with you. A responsive web design is not only search engine friendly but also is easy to use on all platforms. You could even invest in a mobile app to make your website more user friendly.


Your e-commerce website is the interface between you and your customers. Improve their experience by incorporating these tips in your website.

InterServer Price Lock Guarantee

Posted at September 30, 2015 at 5:37 pm by Michael Lavrik


InterServer, the premier web hosting provider announced a ‘price lock guarantee’ program to further simply its product offering and distinguish itself from the competition.  Price lock guarantee is one of the major initiatives by InterServer as a part of overall value packaging designed to guard InterServer’s customers’  against cost-overruns and operational risks usually borne by them when it comes to hosting industry. The price a consumer signs up for with InterServer is their guaranteed lifetime locked in price, with no special conditions, exclusions and fine print whatsoever.

“With a slogan of “while times may change, our commitment to our customers never waivers!” at InterServer, we constantly refine, expand, upgrade and improve our services to ensure the very best experiences for our customers. The price lock guarantee is a step in the direction of rewarding our valuable customers”, quoted, Mike Lavrik, Director of Business Development, InterServer.

With over 16 years of experience in the hosting industry, InterServer is all about upping the game when it comes to web hosting and to take advantage of the guaranteed price lock, all a visitor need to do is visit ‘’ and choose any web hosting or VPS configuration as per the requirement and voila, the signed up price is the lifetime offered price.

For more information on InterServer’s price lock guarantee, visit Introduces a New Mobile Application

Posted at September 15, 2015 at 1:18 pm by admin

The new app allows businesses to manage and view their Cloud VPS hosting from a mobile device for free.

Secaucus, NJ, a lasting web hosting provider with over 16 years of experience, announces the launch of the mobile app. Businesses and individuals are able to quickly view and manage their Cloud VPS hosting service from an iPhone with the free app, now available on the App Store.

“We are excited to release our first mobile application to the public,” said Michael Lavrik, Director of Business Development at InterServer. “After over 16 years of providing quality web hosting, we look forward to continuing further development as technology changes.”

Being able to do business from a mobile device is almost becoming a necessity as technology evolves. Because of this fact, has developed the new mobile app to allow businesses to access their Cloud VPS hosting service from a mobile device. With its easy-to-understand interface, businesses are able to reboot, start, or stop VPS instances. Simple yet engaging tool bars have been integrated into the app, and it includes specialized features and components, which allow any size business to use it in the most fitting way.

Search for the free mobile app on the App Store to begin managing Cloud VPS service anywhere and anytime. Visit to learn more about the web hosting provider.


Since 1999, has provided quality web hosting services to businesses of all sizes. As technology changes, the company has innovated while still keeping its core principals-to provide the best customer service and support. The web hosting provider has expanded its product line to include co-location, dedicated servers, and managed services, and in 2006, a data center was built in Secaucus, New Jersey. Visit the company’s twitter at to learn about news from the provider.

Dedicated Server Transfer Rate Increased!

Posted at September 10, 2015 at 1:25 pm by admin


All InterServer Dedicated Servers now come standard with 10Tb Data Transfer. The increase is an additional 4Tb over the previous 6Tb transfer. All existingcustomers who have purchased a dedicated server with the default allocation of 6Tb have also been upgraded.

InterServer dedicated servers start at $59 per month.

For more information about our Dedicated Servers Click Here.


Teaching Kids To Be Techy!

Posted at September 10, 2015 at 12:55 am by Stacey Talieres

Interserver – Celebrate the Children and Green Vision Inc.

At Interserver we work under the mindset that giving back is what it’s all about. Each quarter we donate all of our old hardware to Celebrate the Children in Denville, N.J. which is a school for children with alternative learning styles.

Our old equipment is used to help students work with their hands while developing a new skill sets through a different set of activities. The students take their time learning how dismantle all the different types of hardware ranging from servers, motherboards, cpu’s, and various other types of networking equipment.

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After they have successfully completed this time consuming task, Celebrate the Children separates the hardware and recycles it locally and efficiently. The proceeds generated from the recycling center are 100% donated and go right back into Celebrate the Children who uses these funds to ensure that the students who rely upon this educational program will continue to have this instrumental foundation.

This year we donated approximately $50,000 in hardware to Celebrate The Children with a goal of $100,000 set for 2016!​

-Team Interserver​


Celebrate the Children School and Green Vision Inc. have partnered to offer this exclusive Morris County Private School Program. As we begin this partnership, students will have the opportunity to rotate through the 6 week basic and intermediary training program in the electronics recycling field at CTC’s on-site Green Vision Program. This program adds to CTC’s ever expanding Transition Program and affords our students yet another opportunity to expand their job skills repertoire and experience; while having a direct impact on our global environment.

Green Vision Mission Statement

“Dismantling the stigmas of developmental disabilities”