How To Write SEO Friendly Content

Posted at July 8, 2015 at 12:45 pm by admin

SEO Friendly Content

Getting your content picked up on the internet is akin to shouting on top of your lungs in a chock-a-block souk. You may be an expert in a certain subject and able to weave interesting pearls of wisdom but if you are not able to bring people to read it, even great content means nothing. The world we live is driven by information overload. With every ragtag and bobtail sharing their thoughts, ideas and stories, we are filled with a deluge of data and are buried under the barrage of information.

If you want people to read your content, you need to ensure that you are catching people’s attention. Most people make small mistake and their seemingly good content gets buried under the volley of websites and thus keep people off from reading the good content in offer.  One of the best ways to ensure that your content is being read is by ensuring SEO Friendly content. SEO and content go arm-in-arm and if you want to get ahead of your competitors, you must learn how to write exciting and SEO friendly content. Here is a little smattering on the must-know tips to enhance the visibility of your website and to write SEO friendly compelling content.

Write Quality Content 

When it comes to writing content, the most important aspect is to write good quality content. You can have all SEO practices in place but if the content is not up to mark, it is bound for failure. Write meaningful content with well-researched and original idea. If you can leverage your industry experts to dish out some uncommon tips and ideas regarding the topic you are writing, and link your own research with a round-up of ideas from other experts, you can churn out content which is bound for success. Remember to choose topics and write content which are user-oriented and engaging.

Keyword Balance

More often than not, overenthusiastic writers stuff their content with keywords thinking that it would rank higher in search engine. Not only it backfires but most search engines penalize such practices. On top of it, it is a big nuisance for the readers, putting them off your posts for good. Of course it is important to add keywords to your content as it helps readers as well as search engines know what your content is all about but knowing how many keywords to use is what needs to be learnt. Use relevant keywords thoughtfully and sparingly spread across your post’s headline and body. The idea is to use keywords which don’t look stuffed in but give a more natural feel to the content. You could also take advantage of blog tags by tagging relevant keywords for your posts.

Meta Descriptions

The meta-description is more like an advertising face of your posts. It is usually a short description on the search engine ranking page and gives a glimpse of what the post is all about to the viewers. It draws the readers to the website and a compelling, readable meta-description improves the click-through rates of a post which is very important when it comes to writing SEO friendly content. An intelligently woven short one to two liner with interspersed keywords is the key to a successful meta-description.

Write compelling headlines

Headlines are to your posts what promos are to a movie. An interesting headline may translate to more readers. The main role of a headline is to get people to click on the post to read more. An easy to understand enticing headline which projects to educate and inform the readers is the key to a successful content.

Unique Content

It is actually a no-brainer that a user wants to read unique content instead of duplicated ones. It is annoying for anyone in search for a post to be flagged by many different websites with the same content. According to search engines, unique content are the content which don’t replicate too much text from other sources. Ensure that your content is unique by ensuring a well-researched relevant content. You can check the uniqueness of your articles by testing it through plagiarism checker software.

Proofread

Proofreading is to your posts what ironing is to your clothes. Dirty scrunched up clothes dispel people even if they may be branded and expensive. Similarly poorly written posts with typos and syntax errors can put off your readers off your posts even if the content may be unique or informative. Proofreading is an essential aspect of SEO friendly article.

Make it reader friendly

Make the article reader-friendly after all the reader is at the centre of it all. Use good headlines with sub headings and proper paragraphs with bulleted points for ease of read. Using relevant images to go with the post is also a good way to break text monotony and add entertainment value.

Provide your content and website a competitive edge by engaging these SEO friendly practices.

Choosing the best CMS for your website

Posted at May 26, 2015 at 1:57 pm by admin

Best CMS for your website

“Content is king”. You have heard this archaic cliché more times than you would care to admit. We all know that content is the back-bone of all things Internet. When it comes to posting content on the website, the most important tool at your disposal is Content Management System. As the name implies, Content Management System or CMS is a tool to create, edit, and store content in a convenient way. Having a CMS allows a user to add new information, products and services with speed and ease. Search Engines quest for new information is insatiate and that’s why they favour sites which are updated regularly.  Updated content means better search engine results in turn translating to better traffic and return on investment.

Reasons to Use a Content Management System

  • The best part about using Content Management System is that you don’t need to know HTML or any other kind of coding language to add content to your website. It is completely easy and any non-technical person can add in the information and update the website.
  • Since, most CMS’s are server based, you can access it and add/edit content from anywhere and from any computer. With an Internet connection and a computer/smart-phone/tablet, you can create and edit content on the go.
  • Content Management System allows a better flexibility and independence as there is no dependency on developers or IT department.
  • Most CMS Systems have in-built SEO friendly systems which can help a content rank higher in search engine results.
  • Content Management System also offers a collaborative system with features like approval chains, etc.
  • Adding/editing content through CMS ensures a consistency in design for all pages of the websites
  • Most CMS allows multiple people to add/edit the website at the same time without confusion, making the process faster and seamless.

Types of CMS

Content Management Systems can be roughly categorized into ‘open’ and ‘closed or proprietary’ systems. As the name suggests, an open source system is open to anybody working on the software and many people can work and create extensions which can be used with the original system. Since, the CMS is open, the best part is that it is available to use for free without any fee and the codes are more likely to be updated with many guides and tips on using the system. Open Source also ensures regular updates as it has a large developer base. The codes are available with a lot of documentation and ‘how-tos’ for the system. However, open system is more prone to hacker attacks as the codes are lying out in the open, making it vulnerable.  Some of the most functional and easier to use open source CMS are Drupal, WordPress,  Silverstripe, Joomla, Radiant CMS, etc.

Closed or proprietary systems are locked and secure systems built or maintained by single or group of organizations and normally do not allow general access to source code. These kinds of system may either be developed for a specific industry or edited to suit the needs of a specific website. With a monthly or annual subscription, you can avail the services of a proprietary system and get the features, training, design, development, etc., for your website with technical support. This helps you run your business without any hassles and extra need to hire developers and IT team. Closed System is more secure because it has closed codes and therefore is less prone to hacker attacks. Closed System also allows better and faster help with technical support. Some of the most functional closed source CMS in the market are Adobe CQ5 CMS, Magnolia, CoreMedia WCM, ECM Documentumetc, etc.

What to look for in a CMS

Whether you opt for an open or closed source Content Management System, there are a few things which you must ensure while choosing a Content Management System.

Easy and Quick Installation – The installation of a CMS shouldn’t be too complicated and should not take too long to install. A good CMS will have a simple and quick installation process leaving you up and running in no time!

Easy administration interface – Another feature which most popular CMSs provide is simple and easy interface which require no or minimum IT skills.

Supporting user community – Especially in case of open source CMS system, it is very important to have a thriving community where potential issues can be discussed and resolved.

Availability of extension of CMS – It is very important for website to keep evolving which means the CMS needs to be able to absorb and adjust to all website’s needs. A good CMS system will have continual availability of CMS extensions for added features and extra functionalities.

Easy template manipulation – A good CMS will provide a horde of templates which could be used for different pages of the website and should also accommodate easy manipulation to suit a website’s preference.

Scalability – The CMS you choose should be able to grow with your expanding business. Always remember to choose a CMS with a long-term vision.

Customization – Without the ability to customize, your website will end up looking like millions of websites strewn across the World Wide Web. A CMS you choose must have an ability to provide easy customization. It should allow manipulation of design, structure and the order of the content for unique visualization.

Security – One of the most important threats in real-life scenario for websites is hacking. A CMS you opt for must account for security and should have features to ensure maximum safety.

Before opting for a CMS, always research it thoroughly. The main purpose of a CMS is to make your life easier by creating and editing content, easily, effortlessly, and quickly. Always look from a user’s point of view and give preference to user experience over other functions. Make a list of all your requirements and choose a solution which works best for your audience and your business while being pocket-friendly. Remember that a CMS can make or break your website.

Interserver WHMCS Module

Posted at April 8, 2015 at 4:00 pm by admin

Interserver has recently developed and released a new API designed to make managing reseller accounts through the popular WHCMS billing system easier than ever.  For most people who operate as web hosting resellers, one of the most time consuming and difficult parts of their day is managing the billing and tech support that customers demand.

With this in mind, the technical staff at Interserver has created a new API (Application Program Interface) that will make it so resellers can perform the most common tasks quickly and easily, right from a single interface.  The following are some of the key tasks that will be able to be completed simply using this API:

  • Automatic Purchases
  • Automated Billing
  • Manage Interserver Virtual Private Servers (VPS)
  • Customers can Stop/Start/Reboot servers
  • Reinstall the Operating System

Essentially, this will give resellers the ability to quickly manage all of the most common tasks from a single location.  It will also make it easier for their customers to perform these tasks more easily, which means fewer calls to the technical support teams.

To help promote this new API, Interserver is offering a special 10% off coupon to anyone who integrates the API with the WHMCS on their website.

About Interserver: Interserver.net has been an industry leading web hosting service since they first opened in 1999.  They are focused on providing high quality hosting service to all their customers, and have also offered colocation and managed services since 2006.

About WHMCS: WHMCS launched in 2005 with the goal of helping to combine billing and support services for web hosting companies.  They have quickly grown to be the leader in the industry, offering high quality integration and automation options for cPanel/WHM and other platforms.

Module Download: http://interserver.net/Interserver-WHCMS.zip

Module Documentation: https://interserver.net/resolve/Knowledgebase/Article/View/297/0/interserver-whmcs-module

How To Order Free VPS Server Hosting

Posted at January 5, 2015 at 9:21 pm by Michael Lavrik

At InterServer we understand that testing a service out before committing to purchasing it is important to the consumer. With Virtual Private Server hosting you have countless choices from a variety of providers. We want your business and hopefully with this nearly free trial of our VPS hosting plans we can prove to be the right provider for you. Our service has unlimited potential for scalability, reliability and support. The reason it’s almost free and not completely free is because we are only charging you $.01 for the first month of service.  You can even set your account not to automatically re-bill, so once your free trial is complete the VPS will expire and you will not be responsible for future payments. The reason we cannot make it completely free is due to the large amount of abuse it would create on our network. Unfortunately people would abuse this offer through signing up multiple times with the intention to create fraudulent web sites, commit credit card fraud, hacking and flooding. So in an effort on our end to minimize those risks we do require customer information and payment details in order to prevent the same user from singing up multiple times and overloading our servers. Preventing abuse and keeping our servers and network operating at the highest level of efficiency is key to providing an excellent service to our paying customers.

How to order your VPS hosting package

  1. Create a new account or login to https://my.interserver.net
  2. Verify your email address
  3. Next will be promoted for a payment method. Input your Credit Card Details or Select Paypalpaymentscreen
  4. You maybe required to verify your credit card. If so you will be prompted for additional steps.
  5. You can now go to “VPS” at the top menu then click on “Order”
  6. Choose the options you would like such as Location / Operating System / Password. Most importantly use the coupon code “tryinterserver”
    orderscreen

Free Windows VPS Hosting is not available at this time. However we are offering a 50% discount on your first slice of VPS with the same coupon code ‘tryinterserver’

Coupon code only applies to the 1st slice. If you order additional slices they will be added to your total at full price.

If you have any questions about our service or would like help placing your order please contact us via Phone, E-Mail, or Live Chat.

InterServer Coupon code: tryinterserver

Why You Need a Mobile Ready Website (and what you can do about it)

Posted at October 17, 2014 at 1:30 pm by admin

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 Whether you’re just setting up your first website or you’ve been a webmaster for years, you need to make sure you are able to get your content out in front of as many people as possible.  Today more than ever, that means having a mobile ready website.  There is really no denying the fact that mobile traffic is growing at an astounding rate, and if your site doesn’t look good to these browsers, they won’t be staying on your site very long.

Reasons why Mobile Ready Sites are Essential

According to a recent Comscore Study, there are 143 million internet enabled smart phones and 71 million tablets in the United States alone.  The vast majority of these devices are used to browse the web on a regular basis. In fact, a growing number of people are using these mobile devices as their exclusive way to get online.

In addition, surveys have shown that when someone visits a site on their mobile device and it doesn’t look or function properly, they most likely won’t go back to the site from their PC.  In fact, it is much more common for people to enjoy a good looking site on their mobile device, and then move to a PC to complete an activity than it is to have someone go from bad mobile experience to a PC.

If you are using your website for business reasons, according to Search Engine Journal it is estimated that by next year there will be approximately $400 billion in revenue generated through mobile websites.  This is up from just $139 Billion in 2012.  That growth is expected to continue for quite some time, showing that any business that is hoping to capitalize from digital marketing absolutely must be thinking about the mobile experience.

Types of Mobile Ready Sites

If you want to make sure your website looks great on mobile devices, you have two main options to choose from.  You can either have a separate site that is made specifically for mobile devices, or you can have what is called a responsive design that is made to look great on both mobile and desktop displays.

Separate Mobile Site

If you opt for having a separate mobile version of the site, you will essentially have two sites loaded on your web hosting with some code that will quickly determine what type of device is attempting to access your site, and then display the proper version.  You often see this option when you look at a site and it has M.Sitename.com or Sitename.com/mobile/.  While it may seem more complicated, it is actually a fairly simple process.

In many cases, a desktop version of a site will actually come with a mobile version as well.  This way you just upload all the files and it pretty much takes care of itself.  Whenever you add content to your site, it will automatically be formatted and displayed on both the main desktop and the mobile version of your page.  This makes it quite easy.

Of course, you will have some additional configuration options based specifically on the mobile version of the page. If you are using a WordPress platform, for example, you will likely have a category for choosing things like the color scheme and other factors.

Responsive Web Design

The other option, which is growing in popularity recently, is to have what is known as a responsive design.  These pages look and function almost identically whether you are on a mobile device or a traditional desktop.  The important point is that the page was designed specifically to look and function great on any device.

There will be some differences, of course, but nothing that the typical webmaster has to worry about. Things like color schemes, menus and other commonly adjustable items will all look correct on either a desktop or a mobile device.

For most people, the biggest benefit to this option is that it does make it extremely easy to have a great looking site no matter who is browsing your site.  You don’t need to worry about troubleshooting problems on more than one version of the page, or even making sure that a mobile site looks as good on an iPhone as it does on an Android tablet, or any of the other devices out there.

Now is the Time

If you don’t already have a modern mobile ready site, now is the time to make the move.  You simply can’t continue to function online with any hope of success when you don’t have the ability to serve users on mobile devices.  Fortunately, InterServer hosting is setup to fully support all types of mobile websites, and provide users with a fast loading page no matter what device they are using.  With that in mind, it is just up to you, the webmaster, to make sure a mobile ready site is available to display.