How A Slow Website Can Slow Down Your Business

Posted at February 4, 2016 at 5:39 am by Stacey Talieres

blog-feature-imagesHow much does website speed matter?

Well, to Amazon, it matters to the tune of $1.6 billion.

That’s how much they’d lose if their website slowed down by just one second. Make no mistake, the speed of your website has a direct impact on your business.

Scary isn’t it?

Website speed is major obsession of mine. I believe that load speed is the foundation of any good website, therefore making it the foundation of any good business.

If your site is slow, it’s holding you back.

1. Sales and conversions

Let’s start with the headline figures. Website speed can severely affect your conversion rate. Along with your total sales and revenue.

I started with the example of Amazon, and their potential loss of $1.6 billion per year. Why is this figure so huge?

It comes down to one simple fact:

     – 40% of people will abandon a website if it takes longer than three seconds to load.

When a website takes over three seconds to load, it’s proven that most people will often abandon it. Which is a direct loss of potential customers along with missed opportunity of sales

If your website gets 2,000 visitors a month, you could lose 800 of them if your site slows down. You can imagine how much that will impact your conversion rate!

We must also consider that Amazon is an established and recognized name. People will generally hold out for a site they’re familiar with. If you’re a small company vying for new customers, you can’t afford to slow down.

2. User experience

Think about how long you typically wait for a website to load. If it takes a while, you start to get frustrated or bored. In other words, you’re having a poor user experience!

Slow sites irritate visitor’s right from the start, and that can impact the rest of their time on your site. It will impact their decision to buy from you now and in the future.

79% of online shoppers say they won’t return to a slow or poor-performing website.

I always say that website load speed is your first chance to provide a fantastic user experience.

It’s all about first impressions, and you only get one shot at it. When a website pops up instantly, you just created your first positive user experience. Right away, your visitor is happy.

Creating a memorable user experience has a simple formula. You give your visitors what they’re looking for, and you do it as fast as possible!

Anything that slows users down, or distracts them leads to a poor user experience. A little-known secret is that UX design is all about removing barriers. So essentially it is important to take away anything that slows your visitors down.

3. SEO

Search engine optimization is a tricky business. No-one truly knows how Google’s algorithm works except the Google nerds in Palo Alto.

But one thing we know for sure is that Google down votes slow loading times. In fact, Google is on a mission to make the whole web fast”.

For a company that focuses on speed and efficiency, do you think they would rank a slow website highly? They don’t, because it’s not what they stand for. People entrust in Google, and ultimately it is their duty to recognize and promote the best websites across all categories with speed being a defining component.

In fairness, speed is not the largest ranking factor (compared to relevancy and site authority). But, it is still a factor, which Google has openly explained.

They don’t worry about a split second here or there, but they will black-mark uber-slow sites.

According to Google, they reduce the amount of crawlers it sends to your site if your server takes longer than two seconds to respond. (FYI, server speed is slightly different to your overall load speed.)

So, if you do have a slow server, Google might not find your latest blog or newest updates.

And that’s a problem for your SEO strategy.

A fast website won’t fix all your SEO problems, but it will make sure your website is crawled and indexed regularly. It will keep your SEO strategy on target, and will ultimately help you move up to the coveted first page of search results.

4. A slow site slams your bounce rate

Stacey recently wrote about how to reduce your bounce rate on the blog. And she aptly pointed out that load speed plays a huge part.

Quite simply, your bounce rate is how many visitors leave your site without clicking on a single link. They left without reading much content or viewing a product.

It typically means they didn’t find what they were looking for, and abandoned your site. Your bounce rate is a key indicator of user experience, i.e. a low bounce rate means your users are generally happy, and exploring your site. A high bounce rate means they’re leaving quickly.

A high bounce rate now also affects your SEO, as well as potential sales and conversions.

We’ve already explained how a slow site could cause 40% of people to click away. That’s a 40% bounce rate before you’ve even started!

5. We expect your site to be fast

I’ve shown you a few heavy statistics already, but the one that hits hardest is this:

–  47% of people expect your site to load within two seconds.

Those are super high expectations! And you don’t get a break when it comes to load speed on a mobile device either. Nearly 90% think a mobile site should load just as fast as a desktop site.

There’s no way around it, you’ve got to meet these expectations. In fact, you’ve got to exceed expectations!

Like I said previously, we’ll often times wait around a little longer for big established sites. But for a small business, it’s all about how quickly you can impress.

You’re now wondering how your website shapes up, aren’t you?

Start by finding out how fast your server responds. Hint: you’re looking for a ‘Google-approved’ 200ms or faster response time. Your server speed is the core foundation of your website, and it’s the first place to start.

Slow Website Facts Info Graphic

Image Source: Hosting Facts

Thanks for reading, we’re here to answer any further questions you have on website load speed.


Benefits Of Using Managed WordPress Hosting

Posted at January 21, 2016 at 6:26 am by Stacey Talieres


Benefits of using Managed WordPress Hosting
Offering limitless possibilities, WordPress is a resourceful CMS, packed with great features providing an amazing user experience. Hosting over 70 million websites and powering over 25 percentage of Internet, WordPress is undeniably a fan favorite. However, like it is the case with everything else, you have to take the bitter with the better! With the multitude of benefits that WordPress offers, it is not immune to some side effects. One of the most serious drawbacks of WordPress is that your website is exposed to security vulnerabilities. To offer an overview on the security features of WordPress, know that, so far, over 2407 vulnerabilities have been reported out of which a whopping 1570 are unique vulnerabilities (source: WPScan Vulnerability database). You need to be on top of your game when it comes to security. And that’s where Managed WordPress hosting helps!
One of the best ways to ensure that your website remains fast, agile and secure is by going for Managed WordPress hosting. WordPress hosting is a completely managed hosting service for webmasters looking for exclusive WordPress hosting. Since it is exclusively for WordPress, all the servers’ configurations are such that they enhance the performance of WordPress websites and ease the burden on customers.

These are some notable benefits you get from Managed/Exclusive WordPress hosting:

Fast Speed: Servers for WordPress hosting are configured such that websites can load very quickly. Load time speeds up and performance of the website is improved drastically. Some servers even boosts the caching. Webmasters need not touch the plugins or any other settings on it.

Scalable RAM: When a user launches a website, minimum of a 100 MB of RAM is required for WordPress websites. But as RAM usage increases, managed web hosting ensures that your RAM scales automatically based on the requirement of the website

Security: Hosting service providers manage the servers and keep scanning them for malware and other suspicious activities. If any malicious activities are found, immediate actions are taken and the servers are made secure.

Support: Hosting companies provide 24/7 support to their customers. Their team is always available for live chat or phone support.
No caching plugin required: No caching plugin is required for WordPress managed hosting since the caching is handled at the server level, which provides more stability and speed to the website.
Updates: All the WordPress updates are managed by the support team, thereby reducing the headache for the customer.
No Downtime: Since scalable resources are being used, down time reduces to zero.

Make the most of your WordPress website with Managed WordPress hosting Established as a premier web hosting provider located in Secaucus, New Jersey, InterServer provide unparalleled webhosting services at an affordable cost. Known for quality, reliability, with safe and secure facility, and 24/7 superior support, InterServer provides a 30 day money back guarantee on managed WordPress hosting, along with 99.5% uptime and a 100% power guarantee. With unlimited storage, unlimited transfer and unlimited email, Interserver beat the competitors off by providing a price lock guarantee where the price you sign up for is your guaranteed price for the life of the account.

Why segregating your domains is a good choice

Posted at December 12, 2015 at 9:07 am by Stacey Talieres


Having a website gives you a sense of ownership much like owning your house after you have made the final payment on your mortgage. Like most things in life a website entails hard work and requires time effort and lots of patience.  Most people often begin with one website and depending upon how that goes they often begin to develop a portfolio much like any valued asset. As your portfolio grows the amount of space needed to support it will expand accordingly.  So generally our thought process as humans would be to link our accounts in an effort to ensure efficiency, however in this particular instance this doesn’t hold true. No one is denying that one cPanel account provides a level of convenience however when adding additional domains to one account you run a major security risk. If any of the websites under your single account are compromised it can affect all the domains associated with the account. (Think Domino Effect) This is due to the directory structure of how all your sub-domains and add-on domains reside in the same public directory as sub-directories. They are owned by the same user, which makes it easier for the attacker to gain access to the rest of your domains therefore an attack that could have been an isolated issue has now become a global issue across all your sites. Below we have outlined some key points as to why segregating your domains is the right way to go!

  • Security and the risk of ‘Cross Site Contamination’ (A rogue site can damage the remaining
    websites on the account.)
  •  Resource Utilization.
  •  There is no unique backup solution for add-on domains.
  •  Versatility.

Resource allocation is preconfigured for accounts on shared hosting servers (Interserver uses CloudLinux, which creates a virtual, isolated and secure environment for each individual cPanel account).

This sets a limit per user, preventing accounts from competing with each other over resources, causing performance degradation across the entire server.

CloudLinux also offers a certain amount of flexibility, allowing you to select a PHP version that best suits your website configuration. You can also enable/disable PHP modules on the fly. However, this feature applies to the entire cPanel account, changing PHP settings for all domains under it.

If you intend to host multiple domains, a reseller account may be a better option for you. After all, keeping your domains segregated is a wise choice when it comes to security and flexibility.

cPanel offers a backup solution, which helps you take full or partial backups of your account. It would be a difficult challenge if you only have a cPanel backup for an account which has 25 websites while intending to restore only one domain.

If you are on the hunt for webhosting InterServer is a great option. Established in 1999 as a premier web hosting provider located in Secaucus, New Jersey,  with two 4,000 SF fully secured data centers. We offer 24/7 superior support, InterServer provides a 30 day money back guarantee on shared hosting, along with 99.5% uptime and a 100% power guarantee. We recently launched our price lock guarantee across our website for more information please visit

How to Enable Sales with Content Marketing

Posted at December 12, 2015 at 8:57 am by Stacey Talieres

How-to-Enable-Sales-with-Content-MarketingWe live in a buyer’s world. Period. Long gone are the days when you could just advertise at many random digital avenues and expect a steady stream of click through rates to your website. Today’s consumers have changed. They tend to block out the advertisements, look beyond the logos, overlook the seemingly innocuous promotions and wouldn’t sign-up for newsletters. They need the information when they want it, in the format that they want it. They have access to mobile and prefer to gather information on their own rather than being force-fed it.

If you are still broadcasting your products or services to the haystack, you may have more luck fitting a camel through the eye of a needle than your target audience finding your products or services. So how do you make your customers notice you? How do your cut through the noise and get the right information to your customers? With the web littered with chock-a-block content, and more getting added every minute, content marketing which doesn’t enable your sales is like bringing more sand to the beach. Earlier it was the sales teams that used to shoulder the sales funnel, but nowadays the sales funnel has transformed more into touchpoints rather than funnel. Today the content needs to create business value which can be created by creating customer values where the customer is at
the centre. Read on to learn how you can create customer-centric content to enable sales.

Determine the goals for your content marketing plan

The first thing which you need to do is determine the goals for which you want to create content. Is it to create awareness, interest, consideration, evaluation, conversion or retention? Determine the goals and then create the content marketing plan accordingly.

Know your content marketing audience

Remember if your content is for everyone, it is for nobody! Your content marketing plan only works when audiences respond. Just knowing your buyers’ persona is not enough, you need to know your audience for each piece of content you are penning. You also need to understand why the content is being written, that is, what is the desired behaviour change you want to see in order for this content initiative to be a success. What is the desired outcome, as in, what is in it for the reader? The content marketer needs to think of all this and more before you can start on the plan.

Determine information your audience seeks

Just because the information you think is important doesn’t make it automatically what your audience may be seeking. You need to first find out what information your audience require and then work on the content accordingly.

Incorporate your brand into your content

You need to be very careful when incorporating your brand into your content as if it sounds like a promotional piece, your readers will disappear faster than a speeding bullet. Incorporate your brand subtly without making it look like a promotional piece.

Talk about your company

The most successful companies are those that have an emotional connect with their audience. Talk about your organization’s initial days and share interesting trivia with your readers to create a connection with them.

Use different content formats for your content marketing and build an editorial calendar so that you have better visibility of your content and its formats.  Make your content interesting and have a strategic approach focused on distributing and promoting the content to drive desirable customer actions.

Ways to Reduce the Bounce Rate on Your Website

Posted at November 29, 2015 at 4:00 pm by Stacey Talieres

Ways-to-Reduce-the-Bounce-Rate-on-Your-WebsiteImagine an upscale shop with all the latest designer wear, swanky accessories, and fancy outlet. Now,  you would envision people flocking to the store and the queue to be as long as a mile. But sadly for the  owners, people come to the store, browse around and just leave in a few minutes. Now, imagine this in an online setting. You have the best website with amazing design and superior content. People come to your website but leave quickly. This is what is called as ‘Bounce rate’. According to Google Analytics, “Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).” It is the percentage of traffic to your website, where visitors come to your website and leave early without any form of engagement. They do not click, don’t read, and don’t interact in any way. These are the online versions of people who land in your shop, just walk around and quickly walk away thinking, “No…Nope…Nopes”. Well who wants such
kind of visitors? We all want our audience to hang out, keep them engaged and send them through the next step down our sales funnel. But how do you keep your visitors stay put on your website? Fret not! The solution is here. Read on to know the most common culprits of increased bounce rates and ways to tackle them:

Slow web page

“Ain’t no one got time for that” This popular meme phrase is so apt when it comes to slow web pages. With the decreasing attention span of visitors, a slow load page is a sure-shot recipe for increased bounce rate. There are various software available where the load time could be checked. Keep the load time to under two seconds by adding small sized images, reducing slides, effects and custom fonts and by using a reliable and good web hosting provider.

Auto play Videos and Advertisements

If auto-play vidoes or hordes of advertisement pops up once a visitor enters your website, they would be out of your website before you could say Jack Robinson. These kinds of ads may bring you pretty penny but are detrimental in long run. If you need to put ads on your website, ensure that the ads are not intrusive and are relevant to your audience. Get rid of the auto-play videos, they are annoying and doesn’t help you or your visitor. Auto-playing videos without the consent of the users is not good for the usability and would guarantee an increase in the bounce rate.

Poor Grammar

We all may not be Grammar geniuses but no one likes to read web pages littered with spelling errors and simple grammatical mistakes. Get your website’s content error proof to keep the bounce rate low.

Providing Unrelated Links

A visitor clicks on your link through search engine and comes to your landing page only to find out that whatever content s/he was looking for is nowhere to be seen. If the headline and links don’t take the visitor to the relevant content, your website would come off as unreliable. Never provide misleading links.

Not skimmable content

Your Grammar is perfect, you have proof-read your content few times, your content is relevant for your audience and you are still facing high bounce. The issue may be that your content is just placed like a novel and is not skimmable. Understand that your audience doesn’t have time to go through your content. Add bullets, headlines and subdivisions and highlight the major points so that your visitors can easily read the content and understand the points.

Hard to read fonts

You may think that a certain custom font makes your website look aesthetic but if your landing page is not readable, you would certainly battle high bounce rate. Use an easily readable font in colours which are not difficult to read. If your content is not readable in the first glance, you may need to change the font or the colour. Legibility is of prime importance if you want to keep the bounce rate low.

Apart from these tips, ensure that your website looks appealing and convey a sense of credibility and safety. Nothing upsets a visitor more than a website which screams ‘scam’ with their design and content. Also, have a clear ‘call to action’ button on all your landing pages. Keep your form small as nobody likes to fill long forms. Ensure that your website is responsive.

If you have incorporated all these tips in your website but your web page load time is still high, you may want to upgrade your hosting provider. Established as a premier web hosting provider located in Secaucus, New Jersey, InterServer provide unparalleled webhosting services at an affordable cost.

Known for quality, reliability, with safe and secure facility, and 24/7 superior support,

InterServerprovides a 30 day money back guarantee on shared hosting, along with 99.5% uptime and a

100% power guarantee. To know more about our WordPress hosting, please visit