Tips for improving your eCommerce Store Experience

Posted at October 2, 2015 at 12:10 pm by admin

blog-feature-imagesConstant connectivity, rapidly evolving technologies, and fierce competition has changed the retail world entirely. With almost any product available with a click or swipe, online shopping has become a norm. Today’s consumers are spoilt for choices when it comes to e-commerce websites. With too many options and too little time, today’s consumers are impatient and have increasingly shorter attention span. In order to keep up and ensure that online shoppers buy from your website, you need to grab their attention and keep them engaged while making their shopping experience simple, easy and pleasant. Your visitors will create an impression about your product and services based on their experience with your e-store. Your e-commerce website is a manifestation of your online reputation and you can only influence your customers by ensuring a great experience for them.

Providing positive and memorable experience for your consumers is a sure-shot way to keep your customers coming back for more and to stand ahead from your competitors. Check out some tips on how you can improve your eCommerce store experience for your customers.

Focus on User Experience

Almost every other day, a new e-commerce website gets launched and users are spoilt for choices when it comes to online shopping. How do you ensure that customers come to your website and remain there? The answer to this is by creating ultimate user experience and building trust. A visit to your online store should not feel like a stroll in the marketplace with a lot of noise. But it should feel like a walk into a physical store with maximum visibility and minimum intrusion. Providing the right kind of user experience can be really tricky and you need to ensure that your e-commerce website is built on user experience principles and convey trust.

Improved Usability

A clean, clutter-free, easy on the eyes user interface explaining naturally about the page is what would attract your customers. Your website should have easily accessible menus and navigation bars with organized product pages with high quality photos, descriptions, and pricing. The web pages should be fast loading and the advertisements should be kept to the minimum with minimum popups.

Good Search-ability

The users need to be able to find what they want with few clicks. This can be done by ensuring your website performs well. You can make sure of your website’s performance by warranting that the pages load fast and the navigation bar is kept to the left as studies show that users’ eyes progress from left to right. Offsetting of the search bar in a distinguished colour is also a good idea to draw attention to the search bar. You can also put text inside the search box, such as ‘Search’ or ‘Enter keyword’ with intelligent auto-complete to make the experience even more pleasant for the users. Your search options should be obvious and well organized.

Live Chat

Good and accessible customer service is vital. When customers are on your website and wants to get in touch with you, one of the best ways is through live chat.

Update

Keep your website updated regularly with new and more products, blogs and images. Also, ensure that web content as well as designs are up to date.

Don’t Force Sign-Up

Let your users shop without forcing them to sign up. Many users may not be interested to sign up and some may see the form filling as time consuming and tiresome causing them to quit the website.

One Click Buy

Numerous studies show that most purchases for most e-commerce get aborted in the cart itself before going to the payment process. This can be avoided by adding a one-click buy and keeping the checkout process to a minimum click practise. Allow the purchase of a product without forcing the users to sign-up for your website. Allow multiple payment options with security gateways and offer free shipping on first or bulk purchases. Eliminate checkout distractions by minimizing ads, long forms or too many gateways. One of the best practices is to add a list of checkout steps for your consumer so s/he knows the number of steps required to complete the purchase.

Optimized Product Photos

Unlike brick and mortar shops where people can actually touch and see the product, this is not possible for online stores where the products cannot be observed, touched, seen or felt. To counter this incapability, you should always ensure that you have many high quality photos of your products displayed from various angles. Also, if you deal with stuffs where colours matter, provide options to see the product in different colours. In short, you need to ensure that the user experience is as close to the physical store as possible.

Responsive web design

Today’s customers log into a website through various mediums from laptop, desktop, tablets and smartphones and your website need to function seamlessly in all medium if you want your users to stick with you. A responsive web design is not only search engine friendly but also is easy to use on all platforms. You could even invest in a mobile app to make your website more user friendly.

 

Your e-commerce website is the interface between you and your customers. Improve their experience by incorporating these tips in your website.

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