“Desi” is a global term used intimately to refer to the culture, people and products originating from the Indian Subcontinent (India, Pakistan, Bangladesh, Nepal, Sri Lanka). It instantly evokes a sense of identity and recognition among 1.7 billion desis globally. In recent decades the use of “desi” has evolved and become mainstream. The power of .desi connects individuals, businesses and brands to one of the largest, active and passionate online communities in the world, united by a strong and single shared identity.
Who it’s for
- Businesses providing goods and services to the community
- Individuals, students and youth groups who want to showcase their pride and unity
- Entrepreneurs and SMB’s looking to expand their reach
- Anyone with affinity for the desi culture, values and lifestyle