10 Best WordPress eCommerce Themes

Posted on February 2nd, 2025

When starting an online business with WordPress, choosing an appealing eCommerce theme can make a great first impression on potential customers. If the theme also meets your business needs, it can improve user experience and boost your search engine ranking, which may lead to more conversions.

With more than 30,000 WordPress themes to choose from, picking the right one for your eCommerce site can be a bit daunting. But don’t worry, you’re in the right spot!

We’ve put together a list of the 10 best WordPress eCommerce themes for different niches to help narrow down your choices. We’ll highlight their key features, performance, and pricing to assist you in making informed decisions.

Best WordPress eCommerce Themes

A WordPress theme is a collection of templates, styles, and code that defines how your website looks. Each theme has its own design, features, and navigation style, so you’ll need to try them out to find the one that works best for you.

When choosing the best eCommerce WordPress themes, we focused on:

• Functionality: The theme needs to be lightweight, work well on mobile devices, and have important eCommerce features that make it unique.
• Recent updates: We only looked at themes that were updated within the last six months from the time of this article.
• Performance: The theme should load in two seconds or less on both mobile and desktop to improve user engagement and conversions. All selected themes are also responsive and mobile-friendly.
• Reviews and ratings: These show user satisfaction and the level of support from the developer.

We tested each theme’s basic version on a new WordPress website using GTmetrix and PageSpeed Insights, which are great tools for checking load times and performance.

For the best performance, consider buying one of InterServer’s Managed WooCommerce hosting plans. Starting at just $2.50 per month, this WordPress.org-recommended hosting includes a built-in content delivery network (CDN) and an object cache to improve website speed.

Now, let’s take a look at what the top 10 WordPress eCommerce themes have to offer.

Astra

Theme Stats

• Rating: 4.9/5 on WordPress.org
• Best for: Beginners and all types of businesses
• Price: Freemium (premium plans start at $39/year or $179 for a lifetime license)

When talking about WordPress themes, Astra is a must-mention. This well-loved multipurpose theme offers over 280 free starter templates for various niches, including eCommerce.

Our test page, which is 53.1 KB, loads in just 720 milliseconds. Both GTmetrix and PageSpeed Insights rated it a perfect 100% for desktop, mobile, and overall performance.

Even though Astra is lightweight, it doesn’t skimp on features. It works well with WooCommerce, LifterLMS, LearnDash, and Easy Digital Downloads for selling both physical and digital products. Many eCommerce themes also come with built-in functions like sales funnels, donations, and live chat for all kinds of businesses.

Astra is very easy to customize, thanks to its many options. With WordPress Customizer, you can change the global color scheme, header, footer, and the layout of individual pages. You can also install your favorite page builder plugin to make design changes without any coding.

Astra’s checkout page can be customized with links to your privacy policy and terms and conditions. You can generate the text using InterServer’s AI Content Creator and add those pages to your checkout process to build trust with your customers and avoid disputes.

Key Features

• Global store notice: Show promotions or events across the site to increase conversion rates.
• eCommerce plugin support: Simplify your WordPress store setup with WooCommerce or SureCart.
• Dynamic content builder: Create custom headers, footers, and 404 pages without coding or needing an extra plugin.

Storefront

Theme Stats

• Rating: 4.5/5 on WordPress.org
• Best for: WooCommerce stores
• Price: Free

If you’re looking to create a website with WooCommerce, Storefront is a great option. Developed by the WooCommerce team, this WordPress theme works perfectly with the plugin’s features.

You can easily adjust product sorting and decide how many items to show in your catalog. Set up store-wide messages, sticky add-to-cart buttons, and product images to enhance sales and user experience without needing extra plugins.

If you know your way around WordPress editing tools, making changes to Storefront will be easy. The WordPress Customizer has handy shortcuts, so you don’t have to add a page builder plugin. Plus, there are many child themes you can use for more tailored customizations in different areas.

Our website speed test showed that Storefront performs well despite its many features. The 251 KB test page loaded in 2.2 seconds, achieving a score of 98% on GTmetrix. On PageSpeed Insights, it received 99% for desktop but slightly lower at 92% for mobile.

The free version of Storefront is ideal for new WooCommerce stores with limited budgets. As your business grows, you can enhance the theme’s eCommerce features with the Storefront Extensions bundle for $5.75 per month. Premium add-ons include distraction-free checkout, customer reviews, and mega menus.

Key Features

• Child themes: Change your store’s design without affecting the main theme. These keep your changes even after updates, unlike changes made directly to the parent theme.
• Header customization: Personalize the main image and color scheme, even with the free version.
• WooCommerce-ready: All features and elements are specifically designed for WooCommerce stores.

Woostify

Theme Stats

• Rating: 4.9/5 on WordPress.org
• Best for: Selling physical products
• Price: Free (Woostify Pro starts at $49/year or a one-time payment of $99)

Woostify is a feature-rich WordPress theme designed for WooCommerce. It offers three free starter sites, perfect for anyone looking to quickly set up an eCommerce store.

 

The setup is easy, but you’ll need to install certain recommended plugins for the best performance. Fortunately, this didn’t have a major impact on our website speed test.

Woostify achieved a performance score of 98% on GTmetrix, with a page size of 193 KB and a load time of 775 milliseconds. PageSpeed Insights also showed solid results, scoring 98% for desktop and 90% for mobile.

You can improve your page layouts with category menus, search bars, transparent headers, and sticky footers. You can also create different designs for various screen sizes, like having a scroll-to-top button for desktops and a sticky checkout button for mobile devices. This customization improves the user experience on every device.

The theme includes a built-in wishlist button that works well with TI WooCommerce Wishlist and YITH WooCommerce Wishlist plugins. You can also choose from various layout styles and animations to create attractive product catalogs.

Overall, Woostify’s free theme offers more customization options compared to other freemium themes on this list. When you’re ready to expand, you can upgrade to the Pro version for access to all starter sites and premium features like countdown timers and size guides.

Key Features

• Starter Sites: Easily set up ready-made page templates and components, so you can concentrate on creating content before your store goes live.
• Catalog Mode: Remove all add-to-cart buttons to display products without selling directly.
• Shopping Carts: Add a sticky checkout button for mobile users, personalize messages for empty carts, and adjust content before and after checkout to encourage upselling and cross-selling.

OceanWP

Theme Stats

• Rating: 4.9/5 on WordPress.org
• Best for: Selling products with variations
• Price: Free (Ocean Pro starts at $35/year or $141 for a one-time purchase)

OceanWP is a flexible theme that works particularly well for fashion and design stores. It offers pre-built eCommerce templates and features that showcase and sell products with various options, such as clothing and accessories.

 

This theme is great for mobile shopping, offering user-friendly features that make it easy to access menus and carts. Its product-sharing option can help boost your brand’s visibility on social media and in email marketing.

OceanWP also includes basic schema markup, which can enhance your search engine optimization (SEO). This structured data helps search engines better understand your content, making your store easier to find in search results.

In terms of performance, OceanWP is very lightweight. Our test page, which is 177 KB, loaded in just 537 milliseconds. It achieved a perfect score of 100% on GTmetrix and PageSpeed Insights for desktop, with a slightly lower score of 97% for mobile.

The OceanWP Pro package provides more customization options for both beginners and experienced users. For $35 a year, you get a staging area for testing, premium add-ons, and full-site templates.

Key Features

• Schema Markup: Boost your search rankings and attract more visitors.
• Developer Documentation: Use shortcodes and hooks to add features, such as hiding sidebars on mobile and modifying widget styles.
• Product Sharing: Effortlessly promote your products on Facebook, X, Pinterest, and through email.

Botiga

Theme Stats

• Rating: 4.9/5 on WordPress.org
• Best For: Online stores with a sleek design
• Price: Free (Botiga Pro starts at $62/year)

Botiga is a free WooCommerce theme that’s easy to customize, perfect for anyone who likes a straightforward design. It has one free template that you can modify with the block editor.

You can choose from different styles for product cards, with options for adjustable add-to-cart buttons, out-of-stock labels, and sales tags. Lightbox effects help highlight your products, and you can display related items on product pages to encourage more sales.

By enabling AJAX for search fields, customers can find products instantly without needing to reload the page. If there’s no match, popular products will be shown as alternatives.

The minimalist design helps keep load times quick, with a 58.7 KB page loading fully in just 674 milliseconds. The theme scored 99% on GTmetrix and 100% on PageSpeed Insights for both mobile and desktop performance.

While Botiga is great for new businesses, the free version does not include features like wishlists or sticky add-to-cart buttons. For more WooCommerce support and customization options, consider upgrading to the premium version starting at $62/year.

Key Features

• AJAX Search: Update content without reloading the page for a better user experience and faster loading.
• Display Conditions: Set up rules to control which elements show up, making shopping feel more personal.
• Drag-and-Drop Header Builder: Easily create custom header designs for both desktop and mobile, with no coding required.

Zakra

Theme Stats

• Rating: 4.9/5 on WordPress.org
• Best for: Stores that also have a blog
• Price: Free (Zakra Pro costs $55/year or $199 one-time)

Zakra is a straightforward eCommerce WordPress theme suitable for various businesses. It offers a good range of starter templates that can be imported with just one click. With WooCommerce support, you can easily set up an online store without having to start from scratch.

The theme allows for extensive customization, letting you adjust each element to fit your style. For instance, you can set the aspect ratio and maximum width of your product images to keep a consistent appearance across your site.

 

Zakra includes hero images with clear call-to-action buttons to catch your visitors’ attention. You can even use a video as the header for added impact.

It’s beginner-friendly, as it works well with the WordPress editor and supports page builders. Developers will appreciate the hooks that simplify coding.

In terms of performance, Zakra takes 1.4 seconds to load fully. To maintain or improve this speed, it’s a good idea to optimize your product images.

The free version is ideal for new, smaller online stores. If you want more advanced features like related products, shop filters, premium support, and blogging tools, consider upgrading to Zakra Pro for $55/year or $199 for a one-time purchase.

Key Features

• Tiered Typography: Supports headings from H1 to H6 with adjustable text size and line height for better readability and SEO. It also loads fonts locally for quicker loading times.
• Shop Filters: Makes it simple for customers to find what they want by using filters like price and category.
• Blog Functionality: Provides different blog layouts and styles to boost your content marketing.

Rife Free

Theme Stats

• Rating: 4.9/5 on WordPress.org
• Best for: Beginners wanting to sell physical products
• Price: Free (Rife Pro costs $40/month or $400/year)

Rife Free helps you create a great first impression on potential customers. The demo sites feature striking images with clear call-to-action buttons, which you can access by installing the Apollo13 Framework Extensions plugin. You can use the one-click importer to quickly customize pre-made designs, saving you time on setup.

This eCommerce theme works well with the WordPress block editor and popular page builder plugins like WPBakery. You can adjust the hidden sidebar, enable a lightbox for better product image display, and easily add mobile-friendly navigation.

 

The parallax effect adds some flair to product lists, and displaying a second image when users hover over items can really draw attention. The developers offer easy-to-follow guides and documentation for customization and troubleshooting. Plus, there are YouTube video tutorials for those who learn better visually, making this a great choice for a free theme.

Rife Free is also fast; our test page of 432 KB loaded in just 1.2 seconds, earning a 97% score on GTmetrix.

If you enjoy Rife Free, you’ll find its premium version, Rife Pro, offers even more features and design options. However, it starts at a higher price of $40/month.

Key Features

• GIF and Video Support: Use interactive visuals to engage your audience and share product information effectively. The theme automatically lazy loads all visuals to keep loading times quick.
• Apollo13 Image Resize: Adjusts the quality of images across the theme from 0 to 100, controlling the level of compression applied.
• Child Theme: Allows you to change the main theme’s appearance without risking your website in case of an error.

GeneratePress

Theme Stats

• Rating: 5/5 on WordPress.org
• Best for: Enhancing web accessibility
• Price: Freemium (premium plan costs $59/year or $249 for a one-time purchase)

GeneratePress is a flexible eCommerce theme for WordPress suitable for all kinds of businesses. It offers a large collection of premium starter sites for different niches, perfect for displaying anything from portfolios to events.

You can customize the theme easily with popular drag-and-drop page builders like Beaver Builder, in addition to using the WordPress Customizer. Premium users also get access to an in-house block-based theme builder that resembles the WordPress editor.

GeneratePress is one of the lightest eCommerce themes available, loading in just 802 milliseconds, which earned it a 99% score on GTmetrix.

However, the free version has limited features, with most essential options found in the premium version, starting at $42/year.

Key Features

• Block-based theme builder: Easily make different types of content with a drag-and-drop editor, from individual post designs to footers.
• Blog customization: Start writing blog posts right away without having to create the blog page and layout from the beginning.
• Accessibility: This theme follows Web Content Accessibility Guidelines (WCAG 2.0) and supports more than 20 languages, making it accessible to everyone.

Sydney

Theme Stats

• Rating: 4.9/5 on WordPress.org
• Best for: Stores with a modern and minimalist look
• Price: Free (Sydney Pro starts at $62/year)

Created by the Botiga team, Sydney offers a similar style and functionality. This lightweight eCommerce theme is especially good for lead generation and branding.

The free version of Sydney comes with pre-made blocks, header and footer layouts, and customizable hero sections—all editable with the WordPress editor. You can make the header sticky or transparent, which improves the experience for users on mobile devices.

 

We were really impressed by the various ways you can customize the hero section. For example, you can set up a full-screen slider, change its speed, and add subtitles for each slide. If you choose a video header, you can also use a still image to ensure a smooth experience while the video is loading.

Sydney works well with WooCommerce, making it easy to create a great shopping experience. You can sort product catalogs, enable thumbnail sliders for product previews, and manage what information is shown on product pages.

Overall, Sydney offers useful customization options that you often find only in premium themes. Our test page loaded in 1.1 seconds, which is still considered fast by Google.

For more advanced features and customization options, consider upgrading to Sydney Pro for $62/year.

Key Features

• Breadcrumbs: Enhance navigation for better user experience, SEO, and lower bounce rates.
• Hooks: Change the theme’s appearance and functions using shortcodes.
• Slider options: Create sliders and adjust their settings with various styling choices and animations.

Responsive

Theme Stats

• Rating: 4.7/5 on WordPress.org
• Best for: Stores with complex categories
• Price: Free (Responsive Pro starts at $29.50/year)

Responsive is a lightweight eCommerce WordPress theme that offers a wide range of templates for different businesses, from restaurants to bookstores. Each template includes sections and elements tailored for that specific type of business.

This theme supports full-site editing and includes eCommerce-specific blocks for Gutenberg. You can easily add counters, calls to action, product cards, and more by dragging and dropping blocks into your layout. Responsive also works well with popular page builders like Beaver Builder.

Some useful features include a quick view option for products, an off-canvas close button, a distraction-free mode, and a built-in cart popup. It’s also ready for translation, optimized for search engines, compatible with all browsers, and meets WCAG 2.0 accessibility standards.

In terms of performance, Responsive loads in 1.5 seconds and scored 99% on GTmetrix.

Most advanced features are available only in Responsive Pro, so you might want to upgrade to unlock more options. The premium version starts at $29.50/year and includes global settings, white label options, and priority support.

Key Features

• Mega Menu: Create responsive mega menus with full-width dropdowns.
• White Label: Remove Responsive’s branding to highlight your own brand.
• Header and Footer Builder: Customize your header and footer easily with drag-and-drop and live previews.

Conclusion

Effective web design can significantly impact how visitors perceive your eCommerce site and enhance their experience. By selecting the right theme, you can create smoother customer journeys, reduce bounce rates, and boost conversions. Therefore, it’s crucial to choose your WordPress theme carefully.

Here are some of our top picks from the 10 best eCommerce themes we recommend:

• Astra – a lightweight, multipurpose theme suitable for all kinds of businesses, including LMS and membership sites.
• Woostify – highly customizable with many design options, even in the free version.
• Sydney – beautifully designed for lead generation and branding.

We hope this article helps you find the perfect WordPress eCommerce theme for your online store.