All about Google AdSense

By on July 21st, 2016

Google AdSense is a program intended to allow publishers in the Google Network of content sites to provide advertisements in the form of automatic text, image, video or interactive media. These advertisements are managed by Google. People can advertise with Google’s targeted ad system by enrolling through Google AdWords. The AdSense program has gained popularity because the advertisements are less intrusive and the content of the advertisements is often relevant to the website.  Websites that do not have the resources for developing advertising sales programs and the sales people to generate revenue have discovered AdSense to be important for gaining advertising revenue. Google restricts AdSense to non-pornographic websites. In addition, other ads confusing with those of Google, must not be used in the same page.

 How to Increase AdSense Income

1) They use a variety of traffic-generating techniques which is not limited to online advertising.

2) Build valuable content on their websites. This attract AdSense advertisements, which gives more money when they are clicked.

3) They use text content on their websites that encourages visitors to click on ads. However, Google prohibits the webmasters from using phrases like “Click on my AdSense ads” for increasing the rate of clicks. Advertisements and Sponsored links are phrases accepted by Google.


The source of all AdSense income is the AdWords program. The AdWords program has a complex pricing model based on a “Vickrey” second price auction. AdSense tells an advertiser to submit a sealed bid. A sealed bid is a bid that cannot be seen by competitors. For any given click received, advertisers want to only pay one bid increment above the second-highest bid. Google shares currently 68% of revenue generated by AdSense with content network partners, and 51% of revenue earned by AdSense with search partners. Google launched its AdSense program, originally called Content Targeting Advertising in 2003. “The AdSense” name was first used by Applied Semantics, which was a competitor to the AdSense program. Google adopted the name after its acquisition of Applied Semantics in April 2003. Applied Semantics was started by Gilad Elbaz and Adam Weissman in 1998.  The AdSense program served ads that related in context with the content on a page. That content was less likely to be related to a user’s commercial needs than search results, so advertisers complained that AdSense yielded worse results than AdWords. For example, a person looking at a blog dedicated to flowers was less likely to be interested in ordering flowers. However, a person who is searching terms related to flowers might be interested in buying flowers. This resulted in Google giving its advertisers the permission to opt out of the AdSense network.

The founder of Gmail, Paul Buchheit, had the idea to run ads within Gmail.  He along with others in the company said, it was Susan Wojcicki, and with the support of Sergey Brin, who organized the team that adapted that idea into a world-wide popular product. In 2005, AdSense accounted for an estimated fifteen percent of Google’s total income. In 2009, Google AdSense announced new features, that included the ability to enable multiple networks to display ads. In February 2010, Google AdSense started using search history in contextual matching to offer more relevant ads.


Types of AdSense Advertisements

1) AdSense for Content:

The content-based ads can aim at both interest or context. Targeting can be based on “CPC” (click) or “CPM” (impression). There is little difference between the two, but CPC ads are more common. Content ads are available in various ad sizes. They can be categorized as text, image, animated image, flash, video, or rich media ads. Most ad sizes offer users whether to show both text and multimedia ads or just one of them. A grey arrow appears beneath AdSense text ads for easy identification.

2) Page Level Ads:

Page-level advertisements are ad formats that offer a different way for you to monetize your content. In Page-level ads, you place the same piece of ad code once on each page that you want to show the ads.

3) AdSense for Search:

AdSense for search allows publisher to display ads relating to search terms on their site. AdSene for search recieves 51% of the revenue generated from those ads. AdSense custom search ads can be displayed either alongside the results from an AdSense Custom Search Engine or alongside internal search results through the use of Custom Search Ads. Custom Search Ads are only available to white-listed publishers. Although the revenue shares from AdSense for Search (51%) is lower than AdSense for Content (68%) higher returns can be achieved due to the potential for higher Click Through Rates.

 4) AdSense for Video:

AdSense for video allows publishers with video content to generate revenue using ad placements from Google’s extensive advertising network. The publisher is able to decide what type of ads are shown against their video inventory. Formats available include linear video ads (pre-roll or post-roll), overlay ads that display AdSense text, display ads over the video content, and the True View format. Publishers can also display companion ads; display ads that run alongside video content outside the player. AdSense for video is great for publishers running video content within a player, and not for YouTube publishers.


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