Location and Language
Expansion of Internet world wide enabled all of us to connect to every nook and corner of the world to be interconnected at any time. Why can’t we specify our locations and language or some sort of sharing of geographical details which enhances the communication among the people? This whole concept can be turned on in Google Search Console. ( previously known as Google Webmaster Tools )
We can enable it in two ways:
Through the Hreflang Tags
How to set a country target
Click the Country tab under the International Targeting report.
Check the Geographic target checkbox and select the Country. For those who do not want link the website with any country or region, select Unlisted in the drop down list.
The websites country domain (such as .ae, .in) comes into picture especially when no information is available in the Search Console. In case of International domains (such as .com, .org, .eu), they all are completely related to the IP address, location information of the web page also information from Google My Business. The Search Console causes an impact when you try to change the hosting provider for an international domain. Otherwise changing the hosting provider for the International domain to country domain doesn’t causes an effect. Following are the gTLDs treated by Google, which can be geotargeted in Search Console
1) Generic Top Level Domains (gTLDs): TLD that resolve through the IANA DNS root zone are considered as gTLD unless a top level domain registered as a country code top level domain with ICANN.
2) Generic regional top-level domains: This category of domain generally comes under the category of generic top-level domain (such as .com or .org), even though these domains are associated with a geographical region.
3) Generic Country Code Top Level Domains (ccTLDs): There are some category of ccTLDs (such as .tv, .me, etc.) where Google processes them as gTLDs. This is due to the fact that users and webmasters frequently consider these more generic than country-targeted.
Search Analytics tool provides traffic caused by the clicks and changes caused on search engine results page (SERP). These tools can also helps to provide the information regarding the click – through rate (CTR) and average organic position for each page. This will also allow to get the queries done by the users in the search engine in order to deliver the website. This statistics are not tallied, but it helps to get exact keywords and phrases which is boosting the traffic to the website, as well as individual traffic-generating pages.
Users & Property Owners
This tool helps to view the authorized users of the Search Console account also provide the details regarding the amount of accessibility. Adding new users and set the permission level are the primary use of this tool. The permission type “Owner” has the privilege to access every report and tool in Search Console. The permission type “Full” doesn’t allow the permission to add users, link a Google Analytics account, and inform Google change of address. The permission type “Restricted” is almost same as the Full permission types, but has much more restrictions such as limited viewing capabilities on data such as crawl errors and malware infections. They also don’t have the authority to submit the sitemaps, URLs, requesting URL removal.
This has the absolute errors found by Google over the last 90 days. The various types of errors are:
1) Site errors: This displays the past issues occurred related with the DNS, server connectivity or any postponed crawl. These issue can be viewed by clicking in the three tabs in the screen and they are:
2) URL errors: This category of error is related to desktop, smartphone and feature phone (phone having internet access but no advanced features of a smart phone). Here also we can view three tabs and they are:
Server error: These errors shows that the website is blocking the Google or cannot access the site because of low response time of the server.
Soft 404: Sometimes a real pages comes out while calling the actual URL of the website, which even do not exist in the website. In such cases these are replaced with the 404 (Not found) or a 410 (Gone) return codes.
Not found: Some times while the Googlebot updates the billions of pages on the web 404-page error occurs due to deletion of the webpage or renaming URL without redirecting the old URL, etc.
It is well known about the fact that mobile users have been drastically increased during the time period. It is the responsibility of the web designer or the owner of the website to develop the website which is mobile friendly. This report provides the issues related to the site while using in a mobile.
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