WordPress Off-page SEO Strategy to Drive Organic Traffic

Posted on February 9th, 2025

Off-page SEO is significant in bringing more organic traffic to your WordPress site, just like on-page SEO. While on-page SEO improves things within your site, off-page SEO focuses on actions outside of your site to improve its trust and authority. This can involve getting good backlinks, interacting with people on social media, and sharing your content on different platforms.

This guide will look at helpful off-page SEO strategies that can make your site more visible, attract more visitors, and improve your rankings in search engines.

WordPress Off-page SEO Strategy

WordPress SEO isn’t only about adjusting your website for users and search engines. You can also do things outside your website to help improve its ranking.

This is called off-page SEO, and it helps you build authority, get important links, and bring more visitors to your site.

Build High-Quality Backlinks

When you get backlinks from trusted websites, some of their readers might visit your site. It also tells Google that your content is valuable and trustworthy, which can help improve your rankings.

Here are some ways to get quality links from other websites:

  • Create content worth linking to: Write detailed guides, research reports, expert opinions, and case studies. These types of content often attract organic backlinks because other sites can use the information to back up their own claims.
  • Do expert roundups: Interview experts in your field and gather their insights in a single blog post. This not only gets you backlinks but also encourages the experts to share and promote your content with their audiences.
  • Fix broken links: If you come across broken links on other websites, contact the site owner and let them know. Offer one of your own pages as a replacement, explaining why it’s a good fit.
  • Be a source for journalists: Use platforms like Help a B2B Writer and Connectively to connect with journalists who need expert sources. If they use your quotes in their articles, they’ll likely link back to your website.
  • Email outreach: Find blog posts that are relevant to your content and reach out to the authors. Ask if they would be willing to include your link where it fits. Many site owners are open to sharing useful content that adds value to their posts.

Sometimes, other websites mention your brand but don’t include a link to your site. This is already a good start – all you need to do is ask the site owner to add your link.

You can find these unlinked mentions using Ahrefs:

  • Log in to Ahrefs and go to Content Explorer.
  • Search for your brand name, and add a filter to exclude your website. For example, type “interserver” -site:interserver.net.
  • Use filters to focus on the best pages. It’s a good idea to filter for pages with a Domain Rating (DR) over 70 and more than 100 organic visitors each month.
  • Export the results to a CSV file.
  • Once you have a list of URLs that mention your brand, you can use tools like Screaming Frog or ScrapeBox Free Link Checker to check the links.
  • After that, visit each relevant website, contact the author or site owner, and ask if they can add a link to your website.

Publish Guest Posts on Relevant Websites

Guest posting not only helps you get high-quality backlinks but also boosts brand awareness. By writing guest posts, you can mention your brand multiple times within the content. This introduces your business to more readers.

As you continue contributing to respected sites in your field, both Google and readers will begin to see you as an expert in your industry.

If you’re not sure where to start, don’t worry—guest posting is easier than you think:

  • Look for high-authority websites in your niche by doing a simple Google search: your niche + “write for us” or “guest post.”
  • Reach out to the site owners and suggest a few content ideas they haven’t covered yet.
  • Once they agree, write quality content. Remember, don’t push your product too much—your main aim is to get backlinks.
  • Include a detailed author bio so that both readers and search engines know you’re a real expert sharing useful insights.

Use Social Media to Promote Your Content

Sharing your blog posts on social media can help your content reach more people and get noticed. The more your posts are shared, the more traffic you can expect.

However, keep in mind that people use social media mainly for entertainment, not learning. To grab their attention, your content should be fun, engaging, and easy to understand.

For example, instead of sharing a long article, try creating a colorful infographic that summarizes your main points in a simple and quick-to-read format.

Also, timing matters. According to Sprout Social, the best times to post are between 9 a.m. and 2 p.m. from Tuesday to Thursday.

If your social media following is still small, try working with influencers to promote your blog posts. Tools like BuzzSumo can help you find and connect with influencers in your field.

It’s also good to remember that Google indexes content from popular social media sites like Facebook, LinkedIn, Medium, and X. By adding the right keywords to your social media posts, you can improve your visibility on search engines.

Depending on your niche, certain platforms can help your SEO efforts:

  • LinkedIn: Great for professionals, experts, and potential clients in your industry. Sharing useful posts and joining discussions can bring in targeted traffic.
  • X (formerly Twitter): This fast-paced platform is perfect for sharing updates and joining conversations with relevant hashtags.
  • Facebook: With billions of users, Facebook has a huge reach. Joining relevant groups, interacting with your audience, and using targeted ads can help drive traffic.
  • Medium: Articles on Medium often show up in search results. Writing here can help you get noticed and build your reputation as an expert in your field.

Utilize Email Marketing Strategies

Although some people claim that email marketing is no longer effective, recent data shows the opposite. Email is still one of the best ways to build strong, long-term relationships with your audience.

By sending email newsletters, you can keep your subscribers updated every time you publish a new post or release a new product.

For example, here’s a sample of our email newsletter, where we informed our clients about a product update. We included a clear call-to-action (CTA) button, so users know exactly what to do next.

To run successful email campaigns, you’ll need two essential plugins: a subscription form plugin like WPForms to collect subscribers and a newsletter plugin like Mailchimp to manage and send your emails.

Contribute to Forums and Online Communities

Have you noticed that online forums like Reddit and Quora are showing up more often in search results? For example, if you search for “how to design a website,” you might see a Reddit thread in the top results:

Many SEO experts think Google is promoting user-generated content more to fight against AI-written articles. This is because content from real users is seen as more genuine and helpful.

This presents a good opportunity for new website owners like you. By getting involved in online forums, you can share your knowledge and attract people who are interested in what you do.

However, because these forums don’t like overt marketing, here are some tips to keep in mind when participating:

  • Follow the rules: Stick to the forum’s guidelines. Avoid posting spam or unrelated content.
  • Be respectful: Treat other members with respect, even if you don’t agree with them.
  • Share useful information: Focus on providing helpful advice based on your experience, not just promoting your products or services.
  • Stay active: Building a reputation takes time. Participate regularly to stay visible.
  • Link carefully: Only include links to your website when it really makes sense in the conversation. Don’t overdo it, as too many links can be seen as spam.

Conclusion

SEO helps your WordPress site show up higher in search results. When that happens, more people will see your content, and more visitors will come to your site.

Although WordPress has some basic SEO tools built in, you still need to follow good on-page and off-page SEO practices to stay ahead of your competition and get better results.

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